Angebotsgestaltung im Internet-Banking für Privatkunden deutscher Sparkassen

Internet banking is frequently classified as an extension of conventional distribution channels for financial services in the retail market. The present study empirically investigates the internet banking strategies of German saving banks. The study develops marketing strategy recommendations for the saving banks which take into account the results of the empirical analysis.

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Knüfermann, M., n.d. Angebotsgestaltung im Internet-Banking für Privatkunden deutscher Sparkassen.
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