Insta-girlhood and the Limits of #MeToo Life Writing

The Insta-girl, a postfeminist, late-capitalist figure characterized by “oversharing” of intimate content, epitomizes the production, circulation, and consumption of a particular type of “girl-hood” which appeals to audiences via modes of fetishization and abjection. Amalia Ulman’s Excellences & Perfections and Noa Jansma’s Dear Catcallers critically employ the trope of the Insta-girl to call attention to everyday sexism and systemic misogyny on social media and in “real life.” Through staged auto-performances, these feminist art projects critically engage with the Insta-girl trope and its affective economies to create visibility for gender-based  discrimination, hate speech on social media, and sexual harassment. Their use of pastiche in their own Insta-narratives incites comments about authenticity and thus throws into relief the inherent misogyny at play when “girls’” authorial practices are called into question.

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