Kick-starter – The Potential Analysis for Entrepreneurial Talent. : Vocational Orientation of Youth and Young Adults. Manual 2.0

A lot of young people have difficulties to orient themselves in career terms. One reason is their lack of knowledge about specific job requirements and possibilities for development and the other reason the ambiguity regarding their skills and potential. The offers regarding occupational orientation made by schools and labor administration are helpful, but they focus only working on employed terms. The perspective of entrepreneurial self-employment rarely is considered. This means one option less of personal and occupational development. Existing potentials are unutilized. To show pupils their entrepreneurial talents, appropriate methods are needed. Assistance-Assessment-Centers are one helpful and established approach to show pupils their individual assets and work targeted on their weaknesses. Therefore they are increasingly used in the context of occupational orientation and this is also where this project funded by the Joachim Herz foundation kicks in. Pupils in the secondary school system are supported to take over responsibility for their personal and professional career. During an Entrepreneurship Summer School they gain the opportunity to determine and foster their potentials regarding entrepreneurial thinking and acting. By means of an analysis of potential, available skills and dispositions are identified to put targeted measures of individual encouragement directly in action. Therefore the profile check for entrepreneurial talent has a set of approved methods which focus on the cognitive dimension and simultaneously include the disposition to take over an entrepreneurial persona. This analysis of entrepreneurial potential benefits all pupils, also those who decide not to take the step towards self-employment because in today’s working life the ability and willingness for entrepreneurial thinking and acting is a common requirement for employees as well.


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© University of Duisburg-Essen, Campus Essen, Chair of Business and Economic Education

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