The study offers an analysis of close to fifty Lincoln representations in twenty-first century popular media and presents his various places within Popular Media Memory, a concept linking collective memory and popular media. The examination of fictional visual media such as films, TV series, shows, commercials, cartoons, animated series as well as Internet comics, memes, and music videos reveals the former president as an iridescent, multi-faceted personality and results in a classification into three main categories: The Eulogized Lincoln refers to depictions glorifying character traits and political achievements of his lifetime; the Re-Invented Lincoln includes representations putting the former president into new contexts, making him a spokesperson or counselor for various matters in modern times, or having him fight new conflicts; and the Demystified Lincoln has the sixteenth president as an object of teasing, mocking, and ridicule.